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Are you in the beauty industry but struggling with the business side of the chair?

What is the business side of the chair ?

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business structure 

growing your clientele

branding

customer service

While you're honing your art, you should equally be working on your business.

" Your guide to becoming a 5 figure beauty specialist "

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This module will cover the following aspects :
 

  • ​Market research

  • Competitive analysis

  • Calculating your start-up cost

  • Establishing business credit

  • Funding your business

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This module will cover the following aspects :
 

  • Picking your business location

  • Choosing your legal

      business structure

  • Registering your business name

  • Obtaining your Federal Employer Identification Number ( FEIN )

  • Obtaining licenses and permits

  • Opening a bank account

  • Obtaining business insurance

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This module will cover the following aspects :
 

  • Choice of brand colors

  • Logo Design

  • Creating a tagline

  • Establishing business credit

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This module will cover the following aspects :
 

  • What constitutes a good cosmetology business website

  • Booking websites; pros and cons of a variety of them in the management of clientele and schedules

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This module will cover the following aspects :
 

  • Introduction of customer service

  • Customer services best practices

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This module will cover the following aspects :
 

  • Opening a business bank account

  • Purchasing and registering a mobile Point of Sale ( POS ) machine

  • How to properly price your services

  • Proper accounting and bookkeeping for cosmetology SME

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This module will cover the following aspects :
 

  • Defining your business value proposition and service offerings

  • How to differentiate your business from competitors

  • How to grow your clientele via;

    • Organic growth

 ( Customer retention and word-of-mouth and advertising )

  • Digital marketing ( Website search engine, optimization (SEO) ; Facebook Ads; Google Ads )

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